Saturday, June 11, 2011

Blog Tour: Branded (Review)

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. 

Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? 

Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.  

What I Thought
I thought Sinclair's book was, well, intriguing. By comparing the methods Christians use to spread the message of Jesus, with secular marketing practices, Sinclair effectively shows what is and isn't effective.

I found the chapter of "What if's" which outlines more than 20 actions a Christian could take now, to be very interesting. It not only encourages Christians to "talk" about their faith, but also live it out in a life-changing, meaningful way.

Using real-life examples from Google, Best Buy, Circuit City, Amazon and more, Sinclair shows ways Christians should pay attention to "real life" when thinking about ways to market Jesus to a every changing world.

He suggests that Christians be like Google, and find opportunities to tell personal stories (a.k.a. testimonies) in a simple, yet effective way, including ways that truly demonstrate how Jesus has made a difference in the person's life.

In less than 145 pages, (including study guide and resource list), Sinclair has unpacked some serious and significant nuggets of truth.

One thing is for sure, this book will make you stop and truly think about how you "market" Jesus to a culturally-different and media-saturated world.

If we take but one thing found in Sinclair's book, and use it to change how we talk about or promote Jesus, it could truly make our ministries relevant (or at least get our message heard) to a hurting world.

Only when people "hear" the message, can we live out Jesus' mandate to go into the world to make disciples of all nations.

On a scale of one to five, with five being the highest, I give this book a solid four. It's relevant, real and remarkably fresh. It's a book that can be read again and again for nuggets of truth. Read it at your own risk - it may just make you re-think how you do church, and how you market your ministry to the public.

Honestly, I'm going to re-read this book, and look for ways I can implement Sinclair's message in the marketing/promotional activities I use for my children's ministry.

More About The Author
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For more than a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves.

His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston.

Sinclair has written for CCM Magazine and the Huntsville Times. For more about Sinclair visit his website,

Online Resources
Buy Branded @
Read more about Tim Sinclair here!
Follow the blog tour online here

It's A Contest!
Kregel Publications is sponsoring a $50 giveaway open to readers of this blog post. To enter all you have to do is send a tweet (using @litfuse) about Branded or share about it on Facebook!

If you tweet we'll capture your entry when you use @litfuse. If you share it on Facebook or your blog, just email us and let us know ( Easy.

Not sure what to tweet/post? Here's an idea.
TWEET THIS:  Branded by @timjsinclair - Jesus is a life-changing product with lousy sales-people! @litfuse

FACEBOOK THIS: Branded by Tim Sinclair is a compelling look at what Christians can learn from companies like Apple & Starbucks about sharing their faith! Jesus is a life-changing product with lousy sales-people!

Note: As a freelance journalist, I was provided a copy of this book by Litfuse Publicity Group. This review was not influenced by a free book - just in case you (or the FTC) were worried about this detail.


  1. Kaylea...

    I just wanted to thank you for both reading and reviewing BRANDED. I certainly appreciate what you had to say, and I hope that many others are challenged as you were.

    If there's anything I can ever do for you, please let me know.

    Thanks again,

  2. Tim
    Thank you.
    Your "thank you" made my evening.
    I really am going to re-read this, taking a hard look at what I do for my children's ministry (and the other ministries I'm involved in).

    I really like your idea of Google and simplicity.

    Thanks again.
    You made me think!


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